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emerce Account Managers are also referred to as Trade Brokers, as they play a vital role facilitating buying and selling opportunities within the emerce community. Each Trade Broker manages member accounts similar to an Account Manager for a sales organization.

The role of the Trade Broker includes:

• Facilitating trading between members
• Understanding the trading needs and goals of a member's business
• Educating members in the practice, tools and application of emerce in their business
• Assisting the members to gain additional business by selling their goods or services through the emerce community
• Assisting the member to identify and source trading opportunities that meet their business and personal needs, thereby off-setting cash expenditure